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In order for schools to determine the success of their marketing strategy, they need first to find out how many prospects discover their school and which channels they use to do so. This information can be accessed through GA4’s acquisition reports.



Once schools are on their GA4 dashboards, they can navigate to the left-hand menu and click “Acquisitions” under “Life Cycle” in the Reports section. There are two types of reports that schools can concern themselves with: the User Acquisition Report Phone Number List  and the Traffic Acquisition Report. Both of these reports can give you more insight into your prospects’ enrollment journey, particularly at the awareness stage. You can learn how prospects first interact with your school, allowing you to identify where your school excels and where you can expand your efforts.







Rely on User Acquisition Reports to Discover How Prospects Find Your School

The User Acquisition Report is used to reveal how new users discover your school website for the first time. You can use the dropdown menu in the table near the end of the report to explore how different aspects of your marketing efforts are attracting students.