One of these issues is the support that companies provide for the LGBT+ community. In fact in Aloha! We have a chapter of our podcast in which we explain how your brand can join this social movement. 4. Industrial These types of advertising campaigns are carried out by a specific industry , such as clothing, construction, restaurants, to name a few examples. Normally, these marketing strategies seek to remind people of the benefits that these industries provide for the functioning of society or the products that each of them offers. 5. Cobranding A cobranding strategy contemplates the temporary union between two brands in order to complement each other and reach a mutual audience.



It is a collaboration that aims to reach the same target market, but without competing with each other. In Mexico, a popular and recent cobranding campaign is the collaboration between the bread brand Bimbo and the Phone Number List napkin brand Pétalo. Bimo and Pétalo united in cobranding campaign Due to food restrictions in the country, the Bimbo Bear can no longer be shown on the packaging and advertising of the various products of said baking company, which is why they teamed up with one of the most popular brands of napkins so that Mexicans can enjoy “sandwiches with love.




Sponsorship Here, a brand or company explicitly shows its support for a team, event, activity, person, etc. Although the sponsorship campaign is very obvious in sports, it can still be carried out in cultural and even social activities, to mention a few varieties. Normally, brand sponsorship not only involves paying to appear in certain representative elements—such as uniforms, stadiums, banners, etc.—but also involves bundling those sponsored with products and thus turning them into brand ambassadors. An example is Audi, who not only sponsors the Real Madrid sports club, but also involves players and technical team by giving them a car of their choice, which turns them into brand ambassadors.