Video to read text or look at images it's being able to watch a video that brings together all the information you need about a product service or brand. If the video is clear objective and engaging it is easier to capture your attention. Video Marketing is a Content Marketing strategy that aims to attract potential customers and consequently increase sales popularize the brand and gain customer loyalty. It is a type of digital tactic based on the production of effective videos which can be short or long with specific language and a narrative structure that involves the audience in the story and compels them to want to know more.

In Video Marketing several essential elements of advertising and sales techniques are used such as persuasion emotion exposure of the article's advantages and demonstration of use . Videos can be institutional in order to strengthen the Phone Number List brand advertising as a way of promoting products or services or educational with the purpose of engaging the audience through the creation of relevant and current content. Video Marketing is a type of action that affects all phases of the sales funnel from awareness and engagement to retention. To do this you need to have a dynamic set of specific video content for each phase of the funnel which facilitates the absorption of information.





What makes video a powerful digital marketing tool As it is an effective popular and very comprehensive content format the more relevant the message you intend to convey the more noticeable the power of video. Demonstrating a service or explaining a concept through video simplifies understanding through the combination of sound and image. Movement dynamism and innovation are some of the advantages of Video Marketing a format that can be used on websites blogs social networks among other platforms relevant to your business area. See below five benefits of this marketing strategy Persuasive The emotional involvement of a video persuades and contributes to purchasing decisions.